Apple released three new smartphones, a new Apple Watch model and a new version of Apple TV. The most anticipated product was the iPhone X, the smartphone that marks the 10th anniversary of the launch of the first Apple phone. The company also introduced two more cheaper smartphone models, iPhone 8 and iPhone 8 Plus.

The iPhone 8 models are equipped with a glass back and aluminum frame, while the internal hardware is comparable to the one on the iPhone X.

With all the new features, the iPhone X is a very expensive smartphone, with the 64GB capacity model starting at $999.

The iPhone 8 and 8 Plus will be available to pre-order from 15 September, hitting shelves on 22 September.

The iPhone X meanwhile will be available at a slightly later date, with pre-orders starting on 27 October, with an on-sale date of 3 November.