Hugh M. Hefner, a legend of American public space, who in 1953 launched the Playboy magazine, laying the foundations of one of the most recognized American brands in history, died at the age of 91 at his home in Beverly Hills, California.

hugh hefner playboy

Known for his extravagant lifestyle and hedonistic attitude, Hefner was one of the promoters of the 50’s sexual revolution.

Hefner reportedly founded the magazine with $600 and another $1,000 borrowed from his mother. The first centerfold, an iconic feature of the monthly magazine, was of Marilyn Monroe.

“My father lived an exceptional and impactful life as a media and cultural pioneer and a leading voice behind some of the most significant social and cultural movements of our time in advocating free speech, civil rights and sexual freedom,” Cooper Hefner, Playboy Enterprises’ chief creative officer and Hugh’s son, said in the statement, according to cnbc.com.

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